Live theatre isn’t just about entertainment. It’s a lifeline for communities, an instrument of change and a platform for unheard voices. But for the folks in Jacksonville and Northeast Florida, it’s so much more than that—it’s their heart and soul. Here’s why live local theatre in our region is unmissable.

1. Fueling the Local Economy

The economic ripple effect of live theatre is significant. When theatre patrons come to town, they don’t just buy a ticket. They shop, dine and often stay overnight. These dollars spread across local businesses and provide a real boost. According to Americans for the Arts, a non-profit organization for advancing the arts, the nationwide economic impact of the non-profit arts industry was $166.3 billion in 2015. With a vibrant theatre scene, Jacksonville and Northeast Florida are undoubtedly playing a part in that figure.

Hey folks,

Ray Hollister here, lead editor and developer of JaxPlays.

I started JaxPlays on January 9, 2020. Perhaps not the best timing. 🤷🏻‍♂️

Needless to say, things did not go as we expected for local, live theatre that year or the next.